Haier Smart Home
Overview
Haier Smart Home is a Chinese multinational home appliance and consumer electronics company. It is the world's largest major appliance brand by retail sales, offering products like refrigerators, washing machines, air conditioners, and smart home solutions. The company has a strong global presence, including acquisitions of GE Appliances and Fisher & Paykel.
Description
Haier leads the global home appliance market through a user-centric, platform-based business model (Rendanheyi). It competes by integrating IoT and smart home technology, with a focus on customization and ecosystem services, positioning itself as a premium brand in China and abroad.
Founded1984
Employees100,000+
Market CapUS$20-30 billion
RevenueUS$30-40 billion
Listed OnShanghai Stock Exchange
TickerSHA:600690
CEOLi Huagang
HeadquartersQingdao, China